The IncentiaPay Team


Our technology-enabled loyalty platform builds communities by driving relationships and value between Members, Fundraisers and Merchant Partners.

Our Executive Team

Incentiapay Has An Outstanding Leadership Team With A Deep History In Business Management, Technology And Marketing.   

Ani Chakraborty

Chief Executive Officer
Ani Chakraborty > Professional Bio

Chief Executive Officer

Ani Chakraborty brings more than 20 years of strategy and transformational experience in several different sectors such as digital operations, infrastructure, utilities and resources. He has served as an Investment Director at Hastings Funds Management and has a management consulting background, primarily with McKinsey & Company.

Ben Newling

Chief Financial Officer
Ben Newling > Professional Bio

Chief Financial Officer

Ben Newling has more than 18 years of experience across general management and corporate advisory within investment banking, retail banking and technology. His executive experience spans equities, capital markets, M&A’s, and people management.

Ben has a Master of Business Administration (MBA) focused in Finance and Financial Management Services from MGSM.

Ryan Rodrigues

Chief Technology & Operations Officer
Ryan Rodrigues > Professional Bio

Chief Technology & Operations Officer

Ryan Rodrigues has more than 25 years of experience across general management and executive leadership roles, within technology, government, FMCG, retail, automotive, oil & gas, utilities and outsourcing.

His role as CTO/COO is key to driving technology, product, customer experience and operations transformation with a clear focus on revenue and value growth through data-driven technology uplift.

Ryan has a Master of Business Administration (MBA) focused in Technology and Operations Management from Auckland University of Technology.

Steve Chant

Chief Partnerships Officer
Steve Chant > Professional Bio

Steve Chant has over 30 years of experience in building high performing teams in leisure, travel, hospitality, tourism, loyalty & rewards.  He has extensive experience with early stage and emerging entrepreneurial businesses.

His role as Chief Partnerships Offer is key to growing national partnerships that support Entertainment’s loyalty and rewards programmes throughout the Australian and New Zealand markets.

Steve has Bachelor of Business (QUT), Graduate Diploma in Applied Finance and Investment (FINSIA).

Louise Lee

Chief People Officer
Louise Lee > Professional Bio

Chief People Officer

Louise Lee has over 18 years of experience in strategic and operational human resource management across sport, education, travel and manufacturing.

Her role as Chief People Officer is key to leading the Company through transformational change, to optimise organisational performance and ensure a people-centred approach. Louise has a focus on driving strong leadership, engagement, values alignment and inclusion.

Louise has a Bachelor of Business (Human Resource Management) from Swinburne University and a Postgraduate Diploma in Management (PDM) from Melbourne Business School.

Saikat Gosh

Director Strategy
Saikat Gosh > Professional Bio

Director Strategy

Saikat Gosh has 24 years of strategic and executive experience, having founded and run two profitable start-ups in ecommerce and digital marketing. Prior to becoming an entrepreneur, he was a management consultant with Accenture and implemented strategic projects at industry leading clients. His business experience spans 3 countries.

His role focuses on delivering results from key parts of the business and revive Entertainment as industry leader.

Saikat has an MBA from IIM Ahmedabad, Certificate in Corporate Strategy from the University of London and Certificate (Honors) in Financial Markets from Yale.

1 Saikat is a director in title only and not a Director for statutory purposes, and hence does not hold any fiduciary responsibility as a Director as defined by the Corporations Act 2001.

Jake Falkinder

Chief Marketing Officer
Jake Falkinder > Professional Bio

Chief Marketing Officer

Jake Falkinder has over 20 years of experience in marketing and digital technology across the travel, retail and hospitality sectors. He has been recognised at #15 in the top 50 People in Ecommerce by Inside Retail.

His role as CMO is key to driving significant revenue with a clear focus on brand, customer acquisition and retention.

Jake has a Bachelor of Computer Science from the University of Queensland and is a member of the Australian Marketing Institute.

Brent Trimnell-Ritchard

Chief Enterprise Solutions Officer
Brent Trimnell-Ritchard > Professional Bio

Chief Enterprise Solutions Officer

Brent Trimnell-Ritchard is an experienced and accomplished digital business owner and leader with over 25 years of experience across digital strategy, solution and design. Specialising in B2B and B2C, Enterprise, advertising and media creating successful digital partnerships working with many leading Australian and international brands.

Brent’s accomplishments include over 20 years as Founding Owner and Director of Gruden, a digital Media & Solutions agency, listed on the Australian Stock Exchange in May 2016 under the name of The Gruden Group (ASX:GGL)

 As Chief Enterprise Solution Officer, Brent is tasked with delivering innovative customer-centric solutions, driving engagement, growth and client retention for our partners.

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